The account marketing team deals with all marketing journeys with trading partners such as Nike, Jordan Brand, Adidas, and Carhartt. Our community is at the heart of everything we do, which is why we co-create all our campaigns and brand activations in close cooperation with our partners. Only in this way can we integrate our community authentically at hyperlocal level and address it clearly through all SNIPES channels, such as the SNIPES app, social media, events, SNIPES.com, and our stores.
Our department creates graphic, image, and video content for all our sales and marketing channels, including POS areas, our online shop, and social media. We work on layouts, logos, and corporate design standards and also produce most of SNIPES’ in-house content. From the conception of storytelling for campaigns and copy for all kinds of advertising through the planning and implementation of video and photo shoots and post-production, we do practically everything ourselves. Our content team, based in Wesseling, also has a direct link to the SNIPES online shop, which it provides with product photos and campaign images. This allows us to present SNIPES comprehensively and uniformly in all aspects, with a clear visual language and consistent tonality.
Our CEO likes to say that SNIPES is an “entertainment event company with a little bit of retail.” And he’s right! We cover people management in strategic and functional terms and are involved in all artist collaborations, our ‘Dream Team’ ambassador program, and all influencer relations. We also handle all event integrations for the SNIPES brand, from major music festivals through local dance qualifiers and the highly successful SNIPES Soundbooth program throughout Europe. We live and love what we do, are constantly seeking new challenges, and are the cultural melting pot of SNIPES.
The in-house marketing team is part of the Strategy Marketing department and a key point of contact within SNIPES’ Marketing department and for many other internal staff. Here, complex campaigns for the international market, aimed at strengthening our market goals and the position of the SNIPES brand, are planned, coordinated, and implemented. Topics range from sales-boosting promotions and inspiring product campaigns through collaborations between own-brand SNIPES and global players such as PlayStation, McDonald’s, and Netflix.
For us in Retail Marketing, everything is focused on the retail experience. We create this using special in-store communication and innovative, customer-oriented brand activations. As the point of contact between the various marketing teams and our Europe-wide store network, we’re involved in the strategic planning of rollouts for marketing campaigns at the point of sale (POS) – and naturally in their implementation. In addition to this, we plan and coordinate communications strategies for new store openings and mall campaigns. Another important element of our work is the coordination and implementation of specific brand spaces, which also contribute to a unique customer experience. This allows us to entertain our community on the ground, while providing significant support for campaign rollouts. It also adds value to a visit to a SNIPES store and emphasizes our claim to be ‘More than a retailer’.
Our social media team operates all global and local SNIPES social media channels and supports all campaigns run on them. From managing SNIPES’ channels and planning and implementing campaigns through monitoring and analyzing the relevant KPIs and deriving recommendations for future action. On top of this, we take care of the conception and production of YouTube formats and support our local Store Ambassadors and the SNIPES Girl Squad – a team of female store employees connected across Europe. Another of our tasks is community management. Here, we seek not only to support the SNIPES community, but also to strengthen our ties with our followers, e.g. by providing enjoyable culture content and personal communication, without the use of bots. Rather than talking ABOUT our community, we talk WITH our community.
Our aim is to increase brand awareness of SNIPES, and to ensure that this happens in the right places in the right way. Working closely with media partners, we address our target group directly and cultivate their loyalty to SNIPES. This entails authentic storytelling, carefully targeted seedings, and relationship management. The same applies for our corporate comms activities, where we present SNIPES to the outside world – usually not in association with a specific project or campaign – and communicate it as a company.
Data processing is playing an increasingly important role everywhere you look, and for this reason, analytics is also a key focus at SNIPES. By collecting, processing, and analyzing relevant data across all our platforms, we can pursue our objective of better understanding our customers and their user behavior, and can derive innovative recommendations for action from what we find.
As an app product owner, our focus is on the development and strategic alignment of the SNIPES app and the technical and content management of the SNIPES Clique loyalty program. Central to our work is shaping the vision of these projects. We achieve this by creating a roadmap, prioritizing topics, and managing IT teams, as well as through stakeholder management.
The digital content team is responsible for refining the online journey for SNIPES customers. We also take care of article maintenance and provide support for brand and sale campaigns. By periodically evaluating various reports, the digital merchandising & processes team facilitates strategic sales development at country level and identifies potential for optimizing our internal e-commerce processes.
In the Performance and Digital Marketing department, we take care of the strategic planning and control of online campaigns, focusing on performance and brand marketing through our various channels. We also take care of matters such as customer relationship management (CRM), loyalty, SEO, SEA, affiliate marketing, and web analytics. Using the information we obtain from all these techniques, we do what we can to continually optimize both our performance outcomes and our processes.
In our department, we’re responsible for executing, planning, and coordinating e-commerce and omnichannel projects. We manage the agile development process, are responsible for the product roadmap, and set priorities explicitly in what are known as ‘sprints’. The goal of our work is to integrate customer wishes and needs and find interdisciplinary solutions.
The main tasks of the Buying department are the planning, designing, and purchasing of goods that will be sold through all SNIPES channels. In addition to traditional product purchasing, it also involves the Planning department, whose core tasks are reporting and demand planning. Analyzing industry-specific KPIs, studying trend reports, and a dash of skillful strategic negotiation round off our portfolio of tasks. Working closely with other teams, the Buying department secures the flow of goods, and therefore the long-term success of SNIPES for the future.
We handle the distribution of goods to the various stores and the online shop. As part of the product group, we’re responsible for implementing the merchandise strategy that is developed each season by the buying and planning team. Our core activities include systematic first allocation and KPI-based replenishment of products at outlet level. The key qualities here are good communication and coordination with the warehouse and sales team, to ensure the best possible utilization of resources. We set ourselves the goal of achieving an ideal stock situation, so that sales targets can be achieved and the company’s objectives realized.
We both provide support for and pose a challenge to product purchasing. The Planning department makes sure we have the right quantity of the purchased product in the right place at the right time. As well as achieving sales targets, however, planning and measures for achieving target profitability and target stock levels are also core tasks for the Planning department. In other words, we ensure the correct stock/sales ratio. The Operations department supports and assists both the Buying and Planning departments in a number of ways. It provides reporting for all relevant KPIs for decision-making purposes, supports internal and external communications processes with Logistics, and delivers a robust master dataset to ensure SNIPES goods can be shipped to anywhere.
Working closely with Product Management and our own textile technicians, we develop new apparel and accessories collections for SNIPES’ own brands. Everyday tasks include both ongoing research into trends and converting these trends into specific concepts, as well as evaluating product samples. Right from the initial idea through product release, our designers are involved in all processes, thereby ensuring we can tell a relevant product story for each and every collection.
Each SNIPES own brand is assigned to a product manager, who is responsible for planning and coordinating the respective collections. The Product Management department specifies the schedule, including runtimes and deadlines for each function, and ensures that the team implements these on time. In addition to this, we leverage the previous year’s figures, general KPIs, and market analyses to create the collection framework plan, which is used to define the size of the collection. Other task areas for us are supplier management, price and quantity negotiations, and the creation and provision of order documents.
Here in the Quality Management department, our textile technicians work closely with the design team to ensure that the technical and quality aspects of our products are in place. Factors such as fit, fabric, and trims are analyzed and evaluated in detail until the product is production-ready. Our Quality Management department also defines internal quality standards and develops product specifications on the basis of both internal and legal guidelines. This concerns both the chemical and physical requirements for the textiles and the specifications for inspections within production.
The customer service team is the first point of contact for our SNIPES customers using a variety of contact methods. We answer their questions and solve any problems if something hasn’t quite gone right. Our top priority is customer satisfaction, and we’ll do everything we can to resolve their queries and to improve our internal processes in the long term. To do this, we collect and analyze customer feedback, compile reports, and come up with suggestions for improvement and ideas and submit feedback to the relevant departments.
In general terms, our department is responsible for all operations in SNIPES Group stores. Apart from general organizational tasks and creating reports, we implement and coordinate new checkout functions and constantly strive to improve daily processes. We are the link between our stores and HQ. This means that if any store employees or district managers have any questions or problems, we’re usually the first port of call. Either we’re able to come up with a solution for them ourselves or we exactly know who to direct them to in another department. Either way, we always aim to find the best solution.
Our team creates the look and layout of SNIPES stores, to help our customers find what they’re looking for and promote self-service. We use guidelines, visualizations, and rules to ensure a consistent look for all our stores. These are continually checked and refined. Our customers’ shopping needs are fulfilled, promoted, and inspired, thanks to the appealing presentation of goods and outfit suggestions. Our daily business includes providing support to the stores and acting as a point of contact for a host of other departments, such as Sales, Buying, and Marketing.
In our Recruiting department, we look for – and find – people who are the ideal SNIPES fit for all our vacant positions, from trainee through manager. We also act as representatives and points of contact for members of the SNIPES family for all HR-related questions and issues during their time with SNIPES. We draw on exciting HR projects to constantly develop and strive to improve the overall situation for everybody.
We plan, design, and implement of different types of training. Our daily activities focus on organizing seminars and training sessions and events and developing various training tools. Other daily activities include maintaining the e-learning platform, which we created, and providing support to management. We aim to provide our employees – whether on the sales floor, at our HQ, or in the warehouse – with ongoing training opportunities. All this to ensure SNIPES continues to succeed!
The Accounting department handles all the business processes of the companies SNIPES, Solebox, ONYGO, and Buffalo from a financial point of view. We’re responsible for creating all monthly and annual financial statements and for checking and processing all receipts and payments. Our accounts receivable team provides accounting support to the online shops and our wholesale business, while the accounts payable team is responsible for processing all incoming invoices and for checking and posting travel expenses claims. We also act as the contact point for tax offices, auditors, and all company audit matters. Thanks to our central position in the company, Accounting is closely networked with all other departments and offers reliable assistance to staff in all monetary and fiscal matters.
Controlling at SNIPES supports not just SNIPES and its subsidiaries in controlling-related matters, but also Solebox, Buffalo, and Urban Styles Agency. Our main focus is on financial planning, forecasting, controlling, and reporting. This gives us insights into all the company’s processes and figures. It helps management take commercial decisions and analyze results, thereby enabling SNIPES to continue to do business successfully.
Our team is made up of (interior) architects, designers, draftspersons, and agents. We work together on all SNIPES construction projects, both new buildings and conversions, nationally and internationally, and are constantly updating our creative store concepts. We are continuing to expand and are opening more and more stores at a remarkable rate. As well as local relevance, we also value a certain degree of standardization when it comes to our store concepts, in order to create a clear brand recognition value. We also work across teams with various functions from sales, visual merchandising, and marketing and are in constant contact with them, so that we can deliver unique experiences for our community.
The Expansion department is responsible for renting sales spaces – in the most happening pedestrian zones and shopping malls across Europe. As well as optimizing our portfolio, we handle contract negotiations and extensions and the administrative processing of all contract data. We act as the link to all our landlords and are in constant contact with them. A key element here is cooperation with the construction section and our sales teams, which enables us to achieve the most successful outcome for our SNIPES stores.
We are the most important link between technology and the user and the first contact point for all IT-related questions and problems. As well as our HQ and distribution centers, we provide support to all our stores in Germany and Europe. You can imagine, then, that our tasks and responsibilities are extremely broad and varied. We ensure the smooth running of the entire IT infrastructure, maintain the functioning of hardware and software, and provide users with technical and application support.
The logistics consulting team designs future operating models and intralogistics location structures that will enable us to supply our customers even faster. We identify levers for potential optimization and work together as a team to find the best solution. This may be a process optimization at an existing site, but could also involve very large projects, such as the design and construction of an omnichannel warehouse. We also examine here the possible use of the latest technologies, such as autonomous robots, RFID, or warehouse management systems with artificial intelligence (AI).
The supply chain management team organizes the different stages of the supply chain – from delivery from the supplier through delivery to your front door or the arrival of goods in our stores. And our tasks are just as varied as the various steps in the supply chain. They include supplier management and delivery control, to ensure the goods arrive at the distribution centers, as well as the organization of these sites. On top of this, we select the best delivery strategy for every shipment within Europe, negotiate agreements with haulers and parcel service providers, and ensure at all times that the right goods are in the right place at the right time.
In the agency, we’re responsible for the marketing and distribution of national and international streetwear brands. This involves keeping on the pulse of new trends and knowing the specifics of local markets inside out. The comprehensive retail channels from retailer through key account, both online and physical, are advised and supported intensively by our sales team – with a distinct flair for fashion and styles, the right nose for business, and an extensive network of contacts.
The back office is the point of contact for all corporate departments and managers. We ensure that all necessary internal administrative processes run smoothly within the company. Typical areas of activity include office management, order management, travel & car fleet management, and coordination processes. In addition to this, we organize meetings, provide support for a range of projects, carry out special tasks in administrative and organizational areas, and often represent SNIPES as the first point of contact for external visitors to our company.
As a trainee, you’ll gain a comprehensive insight into our Cologne HQ. You’ll get to know the teams in areas such as marketing, buying, wholesale, accounting, and e-commerce. You’ll also have the chance to learn how the days are structured in our stores and distribution center. Throughout your training period, you’ll be supported by trainers, specialists, and managers. If you’re looking for a varied training position and share our passion for streetwear, this is the perfect opportunity for you to launch your career and become part of the SNIPES family!
Whether you come to us on a mandatory internship for 5-6 months or for a voluntary 3-month introductory internship, at SNIPES we offer you the opportunity to gain a comprehensive insight into the work processes behind the scenes. As a member of our SNIPES family, you’ll help drive our company’s success by taking responsibility for your own projects and supporting us in our daily work. Our interns work full-time, and are therefore an indispensable member of the team in their respective department. Many even choose to come back to us as student trainees after completing their internship.
We run a range of training programs at our Cologne-based HQ. As a trainee, you’ll gain a comprehensive overview of the various areas and processes in and on which each team works. You’ll also have the chance to gain an insight into our stores and warehouse. During your time as a trainee, you’ll be assigned a mentor, who’ll be on hand to support you and answer any questions you may have. You’ll also have the chance to progress further by attending seminars. So, if you’re curious, fun and friendly, and share our passion for streetwear, this is the perfect opportunity for you to launch your career and become part of the SNIPES family.
As a student trainee at SNIPES, you’ll have the chance to apply the theoretical knowledge you learn on your course in practice, and thereby consolidate it. By supporting your department up to 20 hours a week, you’ll gain an in-depth insight into our daily business and be responsible for your own projects, and thereby become part of the SNIPES success story. Between semesters, you can even work with us for up to 40 hours a week and experience what a real full-time week looks like behind the scenes of a leading global sneaker and streetwear retailer!