The account marketing team deals with all marketing journeys with trading partners such as Nike, Jordan Brand, Adidas, and Carhartt. Our community is at the heart of everything we do, which is why we co-create all our campaigns and brand activations in close cooperation with our partners. Only in this way can we integrate our community authentically at hyperlocal level and address it clearly through all SNIPES channels, such as the SNIPES app, social media, events, SNIPES.com, and our stores.
Creative & Content
Our department creates graphic, image, and video content for all our sales and marketing channels, including POS areas, our online shop, and social media. We work on layouts, logos, and corporate design standards and also produce most of SNIPES’ in-house content. From the conception of storytelling for campaigns and copy for all kinds of advertising through the planning and implementation of video and photo shoots and post-production, we do practically everything ourselves. Our content team, based in Wesseling, also has a direct link to the SNIPES online shop, which it provides with product photos and campaign images. This allows us to present SNIPES comprehensively and uniformly in all aspects, with a clear visual language and consistent tonality.
Our CEO likes to say that SNIPES is an “entertainment event company with a little bit of retail.” And he’s right! We cover people management in strategic and functional terms and are involved in all artist collaborations, our ‘Dream Team’ ambassador program, and all influencer relations. We also handle all event integrations for the SNIPES brand, from major music festivals through local dance qualifiers and the highly successful SNIPES Soundbooth program throughout Europe. We live and love what we do, are constantly seeking new challenges, and are the cultural melting pot of SNIPES.
The in-house marketing team is part of the Strategy Marketing department and a key point of contact within SNIPES’ Marketing department and for many other internal staff. Here, complex campaigns for the international market, aimed at strengthening our market goals and the position of the SNIPES brand, are planned, coordinated, and implemented. Topics range from sales-boosting promotions and inspiring product campaigns through collaborations between own-brand SNIPES and global players such as PlayStation, McDonald’s, and Netflix.
For us in Retail Marketing, everything is focused on the retail experience. We create this using special in-store communication and innovative, customer-oriented brand activations. As the point of contact between the various marketing teams and our Europe-wide store network, we’re involved in the strategic planning of rollouts for marketing campaigns at the point of sale (POS) – and naturally in their implementation. In addition to this, we plan and coordinate communications strategies for new store openings and mall campaigns. Another important element of our work is the coordination and implementation of specific brand spaces, which also contribute to a unique customer experience. This allows us to entertain our community on the ground, while providing significant support for campaign rollouts. It also adds value to a visit to a SNIPES store and emphasizes our claim to be ‘More than a retailer’.
Our social media team operates all global and local SNIPES social media channels and supports all campaigns run on them. From managing SNIPES’ channels and planning and implementing campaigns through monitoring and analyzing the relevant KPIs and deriving recommendations for future action. On top of this, we take care of the conception and production of YouTube formats and support our local Store Ambassadors and the SNIPES Girl Squad – a team of female store employees connected across Europe. Another of our tasks is community management. Here, we seek not only to support the SNIPES community, but also to strengthen our ties with our followers, e.g. by providing enjoyable culture content and personal communication, without the use of bots. Rather than talking ABOUT our community, we talk WITH our community.