WE ARE SNIPES!

Inspired by hip-hop, action sports, streetball, and dance, the opening of the first SNIPES store in 1998 laid the foundation for a movement that now connects like-minded people all around the world.

Today, with our SNIPES online shop and app and more than 680 SNIPES stores across Europe and the USA, we supply our community with the latest streetwear and classic and timeless looks, as well as unique collabs and exclusive sneaker models. True to our motto ‘More than a retailer’, we’ve remained loyal to our roots in the global street culture community. For more than two decades now, we’ve been working closely with key creatives who influence the scene and supporting talented athletes and artists.

But we’re far from finishing what we came here to do. To realize our vision of becoming the global icon of street culture, we intend to keep driving our culture and movement forward in the future.

2022

SNIPES goes Croatia

By acquiring Croatian retailer ‘Shooster’, SNIPES captures one of the hottest names in sneakers and streetwear in Croatia. With this fourth acquisition in the last twelve months, SNIPES is now present in eleven European countries and the USA with more than 680 stores.

2021

SNIPES goes Poland and Acquisition of Jimmy Jazz in the USA

By acquiring well-known streetwear retailer Jimmy Jazz, SNIPES almost tripled its door count in the USA. Around the same time, SNIPES entered Central and Eastern Europe, with its takeover of Distance S.A. in Poland.

2019

SNIPES launches Soundbooth in Amsterdam

The vision for our Soundbooth is to promote undiscovered talent in our community by organizing regular rap contests for young artists in Europe.

2019

SNIPES goes USA

Big moves: In 2019, SNIPES enters the US market by acquiring streetwear retailers Kicks USA and Mr. Alan’s.

2018

SNIPES goes Belgium, France & Portugal

SNIPES expands into more European countries.

2017

SNIPES Opening in Barcelona w/ French Montana

At SNIPES, we love nothing more than celebrating our store openings and bringing international stars to our community. One of the highlights of our many opening events has got to be the meet & greet with rapper French Montana at the opening of our Barcelona store.

2017

SNIPES x WOO HAH! Festival

One of the many events supported by SNIPES is the WOO HAH! festival in The Netherlands. Adding to the vibe on the SNIPES stage were top artists like Stormzy, G-Eazy, and Gucci Mane.

2016

SNIPES goes Italy

SNIPES enters the Italian market for the very first time.

2015

SNIPES goes Netherlands & Spain

After successes in the German-speaking region, SNIPES starts to expand into other European countries.

2014

SNIPES x Openair Frauenfeld

Openair Frauenfeld is Europe’s biggest hip-hop festival, attracting artists such as ASAP Rocky, Kendrick Lamar, and Eminem to German-speaking Switzerland. SNIPES has been a regular partner of the festival since 2014.

2014

SNIPES goes Switzerland

Having expanded into Switzerland, SNIPES now has a presence throughout ‘DACH’, the German-speaking region.

2010

SNIPES Family Party

At SNIPES we are not just a team, but a family – and we want to celebrate that. Every year we celebrate our successes together at our legendary SNIPES Family Party.

2007

SNIPES goes Austria

SNIPES expands into another country for the first time: Austria.

2006

Michael Jordan @ SNIPES Hamburg

During his European tour, basketball star Michael Jordan came to the opening of the Hamburg SNIPES store on Mönckebergstrasse, one of the city’s hippest shopping streets. His presence drew in the crowds, in a community takeover of the street! What an event!

1998

Opening of the very first SNIPES store in Essen, Germany

Sven Voth, CEO of SNIPES, founds the company and opens the first store in Essen on April 4th, 1998. Today, SNIPES has over 650 stores in Europe and the USA, making it one of the most relevant sneaker and streetwear retailers worldwide.