WE ARE SNIPES!

Inspired by hip-hop, action sports, streetball, and dance, the opening of the first SNIPES store in 1998 laid the foundation for a movement that now connects like-minded people all around the world.

Today, with our SNIPES online shop and app and more than 680 SNIPES stores across Europe and the USA, we supply our community with the latest streetwear and classic and timeless looks, as well as unique collabs and exclusive sneaker models. True to our motto ‘More than a retailer’, we’ve remained loyal to our roots in the global street culture community. For more than two decades now, we’ve been working closely with key creatives who influence the scene and supporting talented athletes and artists.

But we’re far from finishing what we came here to do. To realize our vision of becoming the global icon of street culture, we intend to keep driving our culture and movement forward in the future.

2022

SNIPES goes Croatia

With the acquisition of the Croatian retailer “Shooster”, SNIPES has opened up one of the most relevant destinations for sneakers and streetwear in Croatia. With the fourth acquisition within the last twelve months, SNIPES is now represented in eleven European countries and the USA with more than 680 stores.

2021

SNIPES goes Poland und Akquise von Jimmy Jazz in den USA

Durch die Akquise des bekannten Streetwear-Retailers Jimmy Jazz kann SNIPES seinen Door Count in den USA fast verdreifachen. Außerdem gelingt SNIPES der Markteintritt in den mittel- und osteuropäischen Markt durch die Akquise der Distance S.A. in Polen.

2019

SNIPES launches Soundbooth in Amsterdam

The vision of our Soundbooth: We want to push undiscovered talents from our community and regularly organize the young talent rap contest in Europe.

2019

SNIPES goes USA

Big moves: SNIPES akquiriert im Jahr 2019 die Streetwear-Retailer Kicks USA und Mr. Alan’s und schafft so den Markteintritt in den USA.

2018

SNIPES goes Belgium, France & Portugal

SNIPES expands into more European countries.

2017

SNIPES Opening in Barcelona w/ French Montana

At SNIPES, we love nothing more than celebrating our store openings and bringing international stars toour community. One of the highlights of our many opening events has got to be the meet & greet withrapper French Montana at the opening of our Barcelona store.

2017

SNIPES x WOO HAH! Festival

One of the many events supported by SNIPES is the WOO HAH! festival in The Netherlands. Adding tothe vibe on the SNIPES stage were top artists like Stormzy, G-Eazy, and Gucci Mane.

2016

SNIPES goes Italy

SNIPES enters the Italian market for the very first time.

2015

SNIPES goes Netherlands & Spain

After successes in the German-speaking region, SNIPES starts to expand into other European countries.

2014

SNIPES x Openair Frauenfeld

Openair Frauenfeld is Europe’s biggest hip-hop festival, attracting artists such as ASAP Rocky, KendrickLamar, and Eminem to German-speaking Switzerland. SNIPES has been a regular partner of the festivalsince 2014.

2014

SNIPES goes Switzerland

Having expanded into Switzerland, SNIPES now has a presence throughout ‘DACH’, the German-speaking region

2010

SNIPES Family Party

At SNIPES, we’re more than just a team,we’re a family. And that–we believe–is something worthcelebrating. Every year, we come together to celebrate our successes at our legendary SNIPES FamilyParty

2007

SNIPES goes Austria

SNIPES expands into another country for the first time: Austria.

2006

Michael Jordan @ SNIPES Hamburg

During his European tour, Michael Jordan attends the opening of the Hamburg SNIPES store on Mönckebergstraße. The visit of the basketball star ensures that the community took up the entire street – what a happening!

1998

Opening of the very first SNIPES store in Essen, Germany

Sven Voth, CEO von SNIPES, gründet das Unternehmen und eröffnet am 04.04.1998 den ersten Store in Essen. Heute ist SNIPES in Europa und den USA mit über 650 Stores vertreten und somit einer der relevantesten Sneaker- und Streetwear Retailer weltweit.